The
Venture Capital Industry–An
Overview
Venture
capital is money provided by professionals who
invest alongside management in young, rapidly
growing companies that have the potential to develop
into significant economic contributors. Venture
capital is an important source of equity for
start-up companies.
Professionally
managed venture capital firms generally are private
partnerships or closely-held corporations funded by
private and public pension funds, endowment funds,
foundations, corporations, wealthy individuals,
foreign investors, and the venture capitalists
themselves.
Venture
capitalists generally:
- Finance
new and rapidly growing companies;
- Purchase
equity securities;
- Assist
in the development of new products or services;
- Add
value to the company through active
participation;
- Take
higher risks with the expectation of higher
rewards;
- Have
a long-term orientation
When
considering an investment, venture capitalists
carefully screen the technical and business merits
of the proposed company. Venture capitalists only
invest in a small percentage of the businesses they
review and have a long-term perspective. Going
forward, they actively work with the company's
management by contributing their experience and
business savvy gained from helping other companies
with similar growth challenges.
Venture
capitalists mitigate the risk of venture investing
by developing a portfolio of young companies in a
single venture fund. Many times they will co-invest
with other professional venture capital firms. In
addition, many venture partnership will manage
multiple funds simultaneously. For decades, venture
capitalists have nurtured the growth of America's
high technology and entrepreneurial communities
resulting in significant job creation, economic
growth and international competitiveness. Companies
such as Digital Equipment Corporation, Apple,
Federal Express, Compaq, Sun Microsystems, Intel,
Microsoft and Genentech are famous examples of
companies that received venture capital early in
their development.
Venture
capital investing has grown from a small investment
pool in the 1960s and early 1970s to a mainstream
asset class that is a viable and significant part of
the institutional and corporate investment
portfolio. Recently, some investors have been
referring to venture investing and buyout investing
as "private equity investing." This term
can be confusing because some in the investment
industry use the term "private equity" to
refer only to buyout fund investing. In any case, an
institutional investor will allocate 2% to 3% of
their institutional portfolio for investment in
alternative assets such as private equity or venture
capital as part of their overall asset allocation.
Currently, over 50% of investments in venture
capital/private equity comes from institutional
public and private pension funds, with the balance
coming from endowments, foundations, insurance
companies, banks, individuals and other entities who
seek to diversify their portfolio with this
investment class.
What
is a Venture Capitalist?
The
typical person-on-the-street depiction of a venture
capitalist is that of a wealthy financier who wants
to fund start-up companies. The perception is that a
person who develops a brand new change-the-world
invention needs capital; thus, if they can’t get
capital from a bank or from their own pockets, they
enlist the help of a venture capitalist.
In
truth, venture capital and private equity firms are
pools of capital, typically organized as a limited
partnership, that invests in companies that
represent the opportunity for a high rate of return
within five to seven years. The venture capitalist
may look at several hundred investment opportunities
before investing in only a few selected companies
with favorable investment opportunities. Far from
being simply passive financiers, venture capitalists
foster growth in companies through their involvement
in the management, strategic marketing and planning
of their investee companies. They are entrepreneurs
first and financiers second.
Even
individuals may be venture capitalists. In the early
days of venture capital investment, in the 1950s and
1960s, individual investors were the archetypal
venture investor. While this type of individual
investment did not totally disappear, the modern
venture firm emerged as the dominant venture
investment vehicle. However, in the last few years,
individuals have again become a potent and
increasingly larger part of the early stage start-up
venture life cycle. These "angel
investors" will mentor a company and provide
needed capital and expertise to help develop
companies. Angel investors may either be wealthy
people with management expertise or retired business
men and women who seek the opportunity for
first-hand business development.
Venture
capitalists may be generalist or specialist
investors depending on their investment strategy.
Venture capitalists can be generalists, investing in
various industry sectors, or various geographic
locations, or various stages of a company’s life.
Alternatively, they may be specialists in one or two
industry sectors, or may seek to invest in only a
localized geographic area.
Not
all venture capitalists invest in
"start-ups." While venture firms will
invest in companies that are in their initial
start-up modes, venture capitalists will also invest
in companies at various stages of the business life
cycle. A venture capitalist may invest before there
is a real product or company organized (so called
"seed investing"), or may provide
capital to start up a company in its first or second
stages of development known as "early stage
investing." Also, the venture capitalist
may provide needed financing to help a company grow
beyond a critical mass to become more successful
("expansion stage financing").
The
venture capitalist may invest in a company
throughout the company’s life cycle and therefore
some funds focus on later stage investing by
providing financing to help the company grow to a
critical mass to attract public financing through a
stock offering. Alternatively, the venture
capitalist may help the company attract a merger or
acquisition with another company by providing
liquidity and exit for the company’s founders.
At
the other end of the spectrum, some venture funds
specialize in the acquisition, turnaround or
recapitalization of public and private companies
that represent favorable investment opportunities.
There
are venture funds that will be broadly diversified
and will invest in companies in various industry
sectors as diverse as semiconductors, software,
retailing and restaurants and others that may be
specialists in only one technology.
While
high technology investment makes up most of the
venture investing in the U.S., and the venture
industry gets a lot of attention for its high
technology investments, venture capitalists also
invest in companies such as construction, industrial
products, business services, etc. There are several
firms that have specialized in retail company
investment and others that have a focus in investing
only in "socially responsible" start-up
endeavors.
Venture
firms come in various sizes from small seed
specialist firms of only a few million dollars under
management to firms with over a billion dollars in
invested capital around the world. The common
denominator in all of these types of venture
investing is that the venture capitalist is not a
passive investor, but has an active and vested
interest in guiding, leading and growing the
companies they have invested in. They seek to add
value through their experience in investing in tens
and hundreds of companies.
Some
venture firms are successful by creating synergies
between the various companies they have invested in;
for example one company that has a great software
product, but does not have adequate distribution
technology may be paired with another company or its
management in the venture portfolio that has better
distribution technology.
Venture
capitalists will help companies grow, but they
eventually seek to exit the investment in three to
seven years. An early stage investment make take
seven to ten years to mature, while a later stage
investment many only take a few years, so the
appetite for the investment life cycle must be
congruent with the limited partnerships’ appetite
for liquidity. The venture investment is neither a
short term nor a liquid investment, but an
investment that must be made with careful diligence
and expertise.
There
are several types of venture capital firms, but most
mainstream firms invest their capital through funds
organized as limited partnerships in which the
venture capital firm serves as the general partner.
The most common type of venture firm is an
independent venture firm that has no affiliations
with any other financial institution. These are
called "private independent firms".
Venture firms may also be affiliates or subsidiaries
of a commercial bank, investment bank or insurance
company and make investments on behalf of outside
investors or the parent firm’s clients. Still
other firms may be subsidiaries of non-financial,
industrial corporations making investments on behalf
of the parent itself. These latter firms are
typically called "direct investors" or
"corporate venture investors."
Other
organizations may include government affiliated
investment programs that help start up companies
either through state, local or federal programs. One
common vehicle is the Small Business Investment
Company or SBIC program administered by the Small
Business Administration, in which a venture capital
firm may augment its own funds with federal funds
and leverage its investment in qualified investee
companies.
While
the predominant form of organization is the limited
partnership, in recent years the tax code has
allowed the formation of either Limited Liability
Partnerships, ("LLPs"), or Limited
Liability Companies ("LLCs"), as
alternative forms of organization. However, the
limited partnership is still the predominant
organizational form. The advantages and
disadvantages of each has to do with liability,
taxation issues and management responsibility.
The
venture capital firm will organize its partnership
as a pooled fund; that is, a fund made up of the
general partner and the investors or limited
partners. These funds are typically organized as
fixed life partnerships, usually having a life of
ten years. Each fund is capitalized by commitments
of capital from the limited partners. Once the
partnership has reached its target size, the
partnership is closed to further investment from new
investors or even existing investors so the fund has
a fixed capital pool from which to make its
investments.
Like
a mutual fund company, a venture capital firm may
have more than one fund in existence. A venture firm
may raise another fund a few years after closing the
first fund in order to continue to invest in
companies and to provide more opportunities for
existing and new investors. It is not uncommon to
see a successful firm raise six or seven funds
consecutively over the span of ten to fifteen years.
Each fund is managed separately and has its own
investors or limited partners and its own general
partner. These funds’ investment strategy may be
similar to other funds in the firm. However, the
firm may have one fund with a specific focus and
another with a different focus and yet another with
a broadly diversified portfolio. This depends on the
strategy and focus of the venture firm itself.
One
form of investing that was popular in the 1980s and
is again very popular is corporate venturing. This
is usually called "direct investing" in
portfolio companies by venture capital programs or
subsidiaries of nonfinancial corporations. These
investment vehicles seek to find qualified
investment opportunities that are congruent with the
parent company’s strategic technology or that
provide synergy or cost savings.
These
corporate venturing programs may be loosely
organized programs affiliated with existing business
development programs or may be self-contained
entities with a strategic charter and mission to
make investments congruent with the parent’s
strategic mission. There are some venture firms that
specialize in advising, consulting and managing a
corporation’s venturing program.
The
typical distinction between corporate venturing and
other types of venture investment vehicles is that
corporate venturing is usually performed with
corporate strategic objectives in mind while other
venture investment vehicles typically have
investment return or financial objectives as their
primary goal. This may be a generalization as
corporate venture programs are not immune to
financial considerations, but the distinction can be
made.
The
other distinction of corporate venture programs is
that they usually invest their parent’s capital
while other venture investment vehicles invest
outside investors’ capital.
Commitments
and Fund Raising
The
process that venture firms go through in seeking
investment commitments from investors is typically
called "fund raising." This should not be
confused with the actual investment in investee or
"portfolio" companies by the venture
capital firms, which is also sometimes called
"fund raising" in some circles. The
commitments of capital are raised from the investors
during the formation of the fund. A venture firm
will set out prospecting for investors with a target
fund size. It will distribute a prospectus to
potential investors and may take from several weeks
to several months to raise the requisite capital.
The fund will seek commitments of capital from
institutional investors, endowments, foundations and
individuals who seek to invest part of their
portfolio in opportunities with a higher risk factor
and commensurate opportunity for higher returns.
Because
of the risk, length of investment and illiquidity
involved in venture investing, and because the
minimum commitment requirements are so high, venture
capital fund investing is generally out of reach for
the average individual. The venture fund will have
from a few to almost 100 limited partners depending
on the target size of the fund. Once the firm has
raised enough commitments, it will start making
investments in portfolio companies.
Making
investments in portfolio companies requires the
venture firm to start "calling" its
limited partners commitments. The firm will collect
or "call" the needed investment capital
from the limited partner in a series of tranches
commonly known as "capital calls". These
capital calls from the limited partners to the
venture fund are sometimes called
"takedowns" or "paid-in
capital." Some years ago, the venture firm
would "call" this capital down in three
equal installments over a three year period. More
recently, venture firms have synchronized their
funding cycles and call their capital on an
as-needed basis for investment.
Limited
partners make these investments in venture funds
knowing that the investment will be long-term. It
may take several years before the first investments
starts to return proceeds; in many cases the
invested capital may be tied up in an investment for
seven to ten years. Limited partners understand that
this illiquidity must be factored into their
investment decision.
Since
venture firms are private firms, there is typically
no way to exit before the partnership totally
matures or expires. In recent years, a new form of
venture firm has evolved: so-called
"secondary" partnerships that specialize
in purchasing the portfolios of investee company
investments of an existing venture firm. This type
of partnership provides some liquidity for the
original investors. These secondary partnerships,
expecting a large return, invest in what they
consider to be undervalued companies.
Advisors
and Fund of Funds
Evaluating
which funds to invest in is akin to choosing a good
stock manager or mutual fund, except the decision to
invest is a long-term commitment. This investment
decision takes considerable investment knowledge and
time on the part of the limited partner investor.
The larger institutions have investments in excess
of 100 different venture capital and buyout funds
and continually invest in new funds as they are
formed.
Some
limited partner investors may have neither the
resources nor the expertise to manage and invest in
many funds and thus, may seek to delegate this
decision to an investment advisor or so-called
"gatekeeper". This advisor will pool the
assets of its various clients and invest these
proceeds as a limited partner into a venture or
buyout fund currently raising capital.
Alternatively, an investor may invest in a
"fund of funds," which is a partnership
organized to invest in other partnerships, thus
providing the limited partner investor with added
diversification and the ability to invest smaller
amounts into a variety of funds.
The
investment by venture funds into investee portfolio
companies is called "disbursements". A
company will receive capital in one or more rounds
of financing. A venture firm may make these
disbursements by itself or in many cases will
co-invest in a company with other venture firms
("co-investment" or
"syndication"). This syndication provides
more capital resources for the investee company.
Firms co-invest because the company investment is
congruent with the investment strategies of various
venture firms and each firm will bring some
competitive advantage to the investment.
The
venture firm will provide capital and management
expertise and will usually also take a seat on the
board of the company to ensure that the investment
has the best chance of being successful. A portfolio
company may receive one round, or in many cases,
several rounds of venture financing in its life as
needed. A venture firm may not invest all of its
committed capital, but will reserve some capital for
later investment in some of its successful companies
with additional capital needs.
Depending
on the investment focus and strategy of the venture
firm, it will seek to exit the investment in the
portfolio company within three to five years of the
initial investment. While the initial public
offering may be the most glamourous and heralded
type of exit for the venture capitalist and owners
of the company, most successful exits of venture
investments occur through a merger or acquisition of
the company by either the original founders or
another company. Again, the expertise of the venture
firm in successfully exiting its investment will
dictate the success of the exit for themselves and
the owner of the company.
The
initial public offering is the most glamourous and
visible type of exit for a venture investment. In
recent years technology IPOs have been in the
limelight during the IPO boom of the last six years.
At public offering, the venture firm is considered
an insider and will receive stock in the company,
but the firm is regulated and restricted in how that
stock can be sold or liquidated for several years.
Once this stock is freely tradable, usually after
about two years, the venture fund will distribute
this stock or cash to its limited partner investor
who may then manage the public stock as a regular
stock holding or may liquidate it upon receipt. Over
the last twenty-five years, almost 3000 companies
financed by venture funds have gone public.
Mergers
and acquisitions represent the most common type of
successful exit for venture investments. In the case
of a merger or acquisition, the venture firm will
receive stock or cash from the acquiring company and
the venture investor will distribute the proceeds
from the sale to its limited partners.
Like
a mutual fund, each venture fund has a net asset
value, or the value of an investor’s holdings in
that fund at any given time. However, unlike a
mutual fund, this value is not determined through a
public market transaction, but through a valuation
of the underlying portfolio. Remember, the
investment is illiquid and at any point, the
partnership may have both private companies and the
stock of public companies in its portfolio. These
public stocks are usually subject to restrictions
for a holding period and are thus subject to a
liquidity discount in the portfolio valuation.
Each
company is valued at an agreed-upon value between
the venture firms when invested in by the venture
fund or funds. In subsequent quarters, the venture
investor will usually keep this valuation intact
until a material event occurs to change the value.
Venture investors try to conservatively value their
investments using guidelines or standard industry
practices and by terms outlined in the prospectus of
the fund. The venture investor is usually
conservative in the valuation of companies, but it
is common to find that early stage funds may have an
even more conservative valuation of their companies
due to the long lives of their investments when
compared to other funds with shorter investment
cycles.
As
an investment manager, the general partner will
typically charge a management fee to cover the costs
of managing the committed capital. The management
fee will usually be paid quarterly for the life of
the fund or it may be tapered or curtailed in the
later stages of a fund’s life. This is most often
negotiated with investors upon formation of the fund
in the terms and conditions of the investment.
"Carried
interest" is the term used to denote the profit
split of proceeds to the general partner. This is
the general partners’ fee for carrying the
management responsibility plus all the liability and
for providing the needed expertise to successfully
manage the investment. There are as many variations
of this profit split both in the size and how it is
calculated and accrued as there are firms.
We thank the National Venture Capital Association
for the overview.